Thesixthaxis iconThesixthaxisAug 27, 2026 ~2 min source read

Microsoft must “innovate on affordability and efficiency” due to the “Rampocalypse” they helped create

Asha Sharma, CEO of Xbox, has been given a nice big advert interview on BBC News to talk about the Xbox Disc to Digital feature and the next Xbox. "I know players love physical media, and I know there's a lot of benefits in digital media, and I want to make sure people have a choice," Sharma told the BBC.

Microsoft must “innovate on affordability and efficiency” due to the “Rampocalypse” they helped create

Share this story

Send the public story page.

Useful takeaways from this story.

Asha Sharma, CEO of Xbox, has been given a nice big advert interview on BBC News to talk about the Xbox Disc to Digital feature and the next Xbox.

"I know players love physical media, and I know there's a lot of benefits in digital media, and I want to make sure people have a choice," Sharma told the BBC.

"This next generation, we have to be thinking about efficiency and affordability alongside performance," she replied, adding, "As an industry, we're in the middle of 'Rampocalypse," Sharma said, ignoring...

Building the complete brief

The page is ready to read now. The fuller skim-friendly version will appear here automatically.

The useful part

Asha Sharma, CEO of Xbox, has been given a nice big advert interview on BBC News to talk about the Xbox Disc to Digital feature and the next Xbox. "I know players love physical media, and I know there's a lot of benefits in digital media, and I want to make sure people have a choice," Sharma told the BBC. I have just checked, my stack of PS5 physical games consists of three – yes, three – boxes.

How it works

  • She also states that they will have to think about "hardware efficiency in terms of how you use storage and memory, the kind of price per unit, the components, things like that".
  • Anyway, we shall ignore half of the 'news' story that waffles on about disc-to-digital as the BBC did bother to ask her about the next Xbox.
  • "All of the industry needs to start to innovate on affordability and efficiency.
  • Perhaps Xbox is going to arrange a finance deal where you can pay for your next Xbox over a period of time rather than all at once?
  • Survival Evolved and COD Modern Warfare 3 can take over 300GB, with most AAA games clocking in well over 100Gb.

What to take from it

With storage in short supply, could the size of games be limited?

Example or evidence

  • "This next generation, we have to be thinking about efficiency and affordability alongside performance," she replied, adding, "As an industry, we're in the middle of 'Rampocalypse," Sharma said, ignoring...

Details worth keeping

"There are stacks of games on everybody's shelves," she claimed.

Keep reading in the app

Open the app view to save this story, compare related coverage, and continue from the same source.

Open in app