AI Automation’s PR Problem: Businesses Keep Selling What it Can Do, Not Why it Should Be Trusted

By James Hilditch, co-founder and executive creative director, BearJam AI automation has a messaging problem, but it's not about capability. Most businesses selling AI-powered services talk about speed, scale and output.

AI Automation’s PR Problem: Businesses Keep Selling What it Can Do, Not Why it Should Be Trusted

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By James Hilditch, co-founder and executive creative director, BearJam AI automation has a messaging problem, but it's not about capability.

Most businesses selling AI-powered services talk about speed, scale and output.

Far fewer talk about the human oversight behind those results, the limitations that still exist, or what any of it means […]

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By James Hilditch, co-founder and executive creative director, BearJam AI automation has a messaging problem, but it's not about capability. Most businesses selling AI-powered services talk about speed, scale and output. Far fewer talk about the human oversight behind those results, the limitations that still exist, or what any of it means […]

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