Looking back at the past decade and a half, I'd distill the company's progress into a couple of words: growth and stability. Cook may not be perceived as iconic or innovative as Steve Jobs, but he was undoubtedly the perfect pick to lead Apple after his death.
Looking back at the past decade and a half, I'd distill the company's progress into a couple of words: growth and stability.
Cook may not be perceived as iconic or innovative as Steve Jobs, but he was undoubtedly the perfect pick to lead Apple after his death.
Back in 2011, Apple needed a mastermind who would further establish it as a leading tech brand, grow its customer base and value, and prepare it for the next phase.
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Looking back at the past decade and a half, I'd distill the company's progress into a couple of words: growth and stability. Cook may not be perceived as iconic or innovative as Steve Jobs, but he was undoubtedly the perfect pick to lead Apple after his death. Back in 2011, Apple needed a mastermind who would further establish it as a leading tech brand, grow its customer base and value, and prepare it for the next phase.
He may go down as the best CEO Apple has ever had. Inheriting the empire Succeeding Steve Jobs is a challenge in itself.
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