Oppo, Toyota chase India’s 100-million-plus anime audience as Naruto, maid cafés draw Gen Z

From ₹1,000 maid-café entry to gaming, merchandise and Japanese food, young Indians are spending to step inside the anime worlds they watch on screen—opening a new consumer market for mainstream brands

Oppo, Toyota chase India’s 100-million-plus anime audience as Naruto, maid cafés draw Gen Z

Share this story

Send the public story page.

Useful takeaways from this story.

From ₹1,000 maid-café entry to gaming, merchandise and Japanese food, young Indians are spending to step inside the anime worlds they watch on screen—opening a new consumer market for mainstream brands

Building the complete brief

The page is ready to read now. The fuller skim-friendly version will appear here automatically.

The useful part

From ₹1,000 maid-café entry to gaming, merchandise and Japanese food, young Indians are spending to step inside the anime worlds they watch on screen—opening a new consumer market for mainstream brands

Keep reading in the app

Open the app view to save this story, compare related coverage, and continue from the same source.

Open in app