Businesstoday iconBusinesstodayAug 30, 2026

How Tim Cook introduced larger iPhone screens and changed Apple’s smartphone strategy

As Apple responded to changing smartphone preferences, larger displays became an increasingly important part of its strategy, reshaping the iPhone lineup and giving customers more choice across screen sizes.

How Tim Cook introduced larger iPhone screens and changed Apple’s smartphone strategy

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As Apple responded to changing smartphone preferences, larger displays became an increasingly important part of its strategy, reshaping the iPhone lineup and giving customers more choice across screen sizes.

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As Apple responded to changing smartphone preferences, larger displays became an increasingly important part of its strategy, reshaping the iPhone lineup and giving customers more choice across screen sizes.

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