The soft-branding relationship allows owners to showcase the individuality of their properties to this segment of potential guests. "Many travelers—particularly Millennials and Gen Z—are actively looking for something more distinctive," said Megan Brumagim, vice president of upscale brands, Choice […] The post The Middle Way:
The soft-branding relationship allows owners to showcase the individuality of their properties to this segment of potential guests.
"Many travelers—particularly Millennials and Gen Z—are actively looking for something more distinctive," said Megan Brumagim, vice president of upscale brands, Choice […] The post The Middle Way:
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The soft-branding relationship allows owners to showcase the individuality of their properties to this segment of potential guests. "Many travelers—particularly Millennials and Gen Z—are actively looking for something more distinctive," said Megan Brumagim, vice president of upscale brands, Choice […] The post The Middle Way:
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