Toybook iconToybookAug 31, 2026

Michaels Gets Crafty with ‘Hobbyween’ for Halloween

The retailer is leaning into analog hobbies, spooky stitching, mystery crafts, and group projects as consumers stretch Halloween well beyond October.

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The retailer is leaning into analog hobbies, spooky stitching, mystery crafts, and group projects as consumers stretch Halloween well beyond October.

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The retailer is leaning into analog hobbies, spooky stitching, mystery crafts, and group projects as consumers stretch Halloween well beyond October.

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