Xbox CEO Says Making Halo Popular Again Is A Priority, But Franchise Co-Creator Questions If It’s Possible

The useful part

Xbox's new CEO, Asha Sharma, has now commented on Halo's future, saying in an interview that Halo remains a "very key franchise" for Xbox and that Microsoft is taking a long-term view about reviving it. "The thing that I am learning about great games is that they have a long history and heritage and we can take a long-term view. It represents a very key memory structure and way that people want to play," she told the BBC.

How it works

• We'll have more news to share on Halo going forward." The latest entry in the Halo series was this past July's Halo:
• Campaign Evolved, a remaster of the 2001 original game released this year to celebrate the game's 25th anniversary.
• The game, which represented Halo's debut on PlayStation, was generally well-received, but apparently had a slow start for sales.
• Industry analyst Rhys Elliott lamented the slowing sales and diminishing profile of Halo as a franchise in general after the series peaked, in his eyes, with Halo 3 and Halo:
• "One can't help wondering what could have been if Halo had kept the traje...

Details worth keeping

Xbox brand, but many might agree that it has seen better days. I am confident that Halo is a very important part of our portfolio.