Protos iconProtosSep 1, 2026

The shoe company that pivoted to AI is dying

Allbirds, a once-popular shoe brand, rebranded to Smartbird – an AI company – a few months ago, and the stock soared. While shares had been slowly – and then quickly – deteriorating since the brand's IPO, on news of this pivot, they quickly shot up to over $20 overnight, an increase of over 800%.

The shoe company that pivoted to AI is dying

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Allbirds, a once-popular shoe brand, rebranded to Smartbird – an AI company – a few months ago, and the stock soared.

While shares had been slowly – and then quickly – deteriorating since the brand's IPO, on news of this pivot, they quickly shot up to over $20 overnight, an increase of over 800%.

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Allbirds, a once-popular shoe brand, rebranded to Smartbird – an AI company – a few months ago, and the stock soared. While shares had been slowly – and then quickly – deteriorating since the brand's IPO, on news of this pivot, they quickly shot up to over $20 overnight, an increase of over 800%.

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