Creativeboom iconCreativeboomSep 1, 2026

Art&Graft's In Pursuit of Magic is a reminder of why we do this at all

Two years, five characters, and 42 pairs of creative hands were behind the London studio's most ambitious project, and also its most honest.

Art&Graft's In Pursuit of Magic is a reminder of why we do this at all

Share this story

Send the public story page.

Useful takeaways from this story.

Two years, five characters, and 42 pairs of creative hands were behind the London studio's most ambitious project, and also its most honest.

We sit down with Vicky Ghose, Mike Moloney and Stephen Midd...

Building the complete brief

The page is ready to read now. The fuller skim-friendly version will appear here automatically.

The useful part

Two years, five characters, and 42 pairs of creative hands were behind the London studio's most ambitious project, and also its most honest. We sit down with Vicky Ghose, Mike Moloney and Stephen Midd...

Details worth keeping

We sit down with Vicky Ghose, Mike Moloney and Stephen Midd...

Keep reading in the app

Open the app view to save this story, compare related coverage, and continue from the same source.

Open in app