Mapquest declines to adopt Trump's ‘Lake America' order: ‘We're not changing it'

The useful part

The company also unveiled a tool that allows users to create their own custom name for the lake, and then download the Mapquest app featuring that name. The company took a similar stance after Trump's push to rename the Gulf of Mexico as Gulf of America when he returned to office last year. Many online applauded Mapquest's stance and its app shot up the charts on the Apple App store over the weekend, coming in first for navigation tools and fourth overall as of Monday morning.

How it works

• The company said "hundreds of thousands of people have downloaded the MapQuest apps since Thursday" and usage is up 50 times its normal rate.
• "We took the same approach we did with the Gulf of Mexico: be part of the conversation, and give people an app that keeps the names they're familiar with," said Doug Berger, general manager of MapQuest.
• For some, learning that the "OG of online mapping" was still around was more surprising than its stance on the lake name change.
• For those old enough to remember, the 30-year-old company was once the only...

Details worth keeping

Mapquest, the original online navigator of the late 90s and early 2000s, is experiencing a resurgence thanks to its stance on President Donald Trump's executive order renaming Lake Ontario as "Lake America." "We're not changing it," Mapquest said Thursday in posts across their social media pages.