The Right Price Depends on Your Timeline

The useful part

Your pricing strategy should be related to your desired timetable for your sale. Are you moving out of the area for work, or do you have an offer on a new house in another market? If so, your list price will probably be (should probably be) different than if you'd be perfectly happy to sell in 60, 90, 120 days or more.

How it works

• When you need to sell fast –– because a job relocation, a home already under contract, a financial deadline –– your pricing needs to reflect that.
• then perhaps you will decide to price your home slightly higher and be more patient about finding the right buyer at the right number.
• Neither approach (slightly lower, slightly higher) is the right approach for every situation.
• We need to talk through your goals as it relates to timing before we finalize a pricing strategy.
• Here are the two ways where a misalignment of pricing and timing can feel less than ideal for a seller...

What to take from it

You needed (or really wanted) to get your home under contract (and sold) quickly, but you chose to list your home for $10K, $20K or $40K above recent comparable sales. Then, it likely sat on the market and didn't go under contract in a timetable that met your expectations. You didn't have any urgency for selling, but you priced your home $10K or $15K below recent comparable sales.

Details worth keeping

Let's play out what this might mean for you... It sold instantly and you wonder if you left money on the table.