Wishtv iconWishtvAug 31, 2026

Bloomington proposes new logo, receives mixed reviews

(WISH) — Bloomington has unveiled a proposed new city logo as part of a $95,000 branding initiative, and the new look is already drawing plenty of reaction online. The proposed logo is part of a broader city branding effort developed with CivicBrand, a firm specializing in place branding and community strategy.

Bloomington proposes new logo, receives mixed reviews

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(WISH) — Bloomington has unveiled a proposed new city logo as part of a $95,000 branding initiative, and the new look is already drawing plenty of reaction online.

The proposed logo is part of a broader city branding effort developed with CivicBrand, a firm specializing in place branding and community strategy.

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(WISH) — Bloomington has unveiled a proposed new city logo as part of a $95,000 branding initiative, and the new look is already drawing plenty of reaction online. The proposed logo is part of a broader city branding effort developed with CivicBrand, a firm specializing in place branding and community strategy.

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