# What this announcement means for quality professionals
Quality professionals who plan to attend The ASSEMBLY Show (October 27–29, 2026, Donald E. Stephens Convention Center, Rosemont, IL) will find an expanded Quality Show Experience that pairs short-form education, deeper technical training, and an expo floor concentrated on quality technologies.
# ASQ Center: practical, short-form education on the show floor
Quality (ASQ) will operate the ASQ Center at Booth #1605 as a visible hub for quality education and community engagement. The program includes a continuous schedule of 15-minute, expert-led sessions on Wednesday and Thursday. Topic areas listed in the announcement include:
- quality benchmarking
- workforce development
- Quality 4.0 technologies
- artificial intelligence and digital transformation
- regulated manufacturing
- leadership and organizational performance
These micro-sessions aim to give immediate, actionable takeaways that attendees can follow up on by visiting exhibitors on the show floor. ASQ Center sessions are included with any Quality Show or ASQ-MQD Conference registration.
# ASQ Measurement Quality Division (MQD) Conference: technical depth
For attendees who need deeper training, the co-located ASQ-MQD Conference provides tutorial-style education and technical sessions. The schedule as announced:
- Tutorials: October 26–27
- Technical sessions: October 28, presented in the ASQ-MQD Quality Learning Theater on the exhibit floor
# Show-floor connections: exhibitors, guided tours, and experiential pavilions
Experience pairs education with hands-on technology demonstrations and networking. The expo floor will feature vendors and solutions relevant to inspection, measurement, metrology, vision systems, AI, process monitoring, traceability, quality software, testing, and automation.
Named exhibitors in the announcement include Excelitas Technologies, EPSON Robots, Dirac, IAI Americas, Datamyte, Kistler, Promess, ATEQ, Cincinnati Test Systems, Cosmo Instruments, Inficon, Epicor Software, Delta Regis Tools, Desoutter, PrimeTest Automation, Sarissa, SiteVue AI, and TOX Pressotechnik.
- Guided booth tours
- Learning Theater and Learning HUB sessions
- Daily networking events
- Keynote presentation on AI in manufacturing
- New Product Awards
- FIRST Robotics live student-built robot demonstrations
- RTLS Alliance Factory Intelligence Pavilion focused on real-time location services
# How the organizers describe the expansion
# Registration and practical notes
- ASQ Center sessions are included with any Quality Show or ASQ-MQD Conference registration.
- ASQ-MQD Conference registration is separate but includes complimentary Expo Hall access so participants can combine technical education with hands-on demonstrations and networking.
# How this shapes a visit