Fastcasual iconFastcasualSep 1, 2026

Fast-casual brand collabs: Making partnership pay off

Kelly Gray (Hot Head Burritos) Stacey Kane (chief marketing officer) Lori Primavera (Smoothie King) and Traci Graziani (Kraft Heinz) will present their insights during the session, "From Concept to Counter: What it Really Takes to Launch a Successful Brand Collab" at the upcoming FastCasual Executive Summit, Oct.

Fast-casual brand collabs: Making partnership pay off

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Kelly Gray (Hot Head Burritos) Stacey Kane (chief marketing officer) Lori Primavera (Smoothie King) and Traci Graziani (Kraft Heinz) will present their insights during the session, "From Concept to Counter:

What it Really Takes to Launch a Successful Brand Collab" at the upcoming FastCasual Executive Summit, Oct.

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Kelly Gray (Hot Head Burritos) Stacey Kane (chief marketing officer) Lori Primavera (Smoothie King) and Traci Graziani (Kraft Heinz) will present their insights during the session, "From Concept to Counter: What it Really Takes to Launch a Successful Brand Collab" at the upcoming FastCasual Executive Summit, Oct.

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