Hubspot iconHubspotSep 1, 2026

How to turn data thought leadership into a growth channel, according to Semrush’s marketing lead

For years, we ran data studies at Semrush the way most similar companies did: whenever someone had a good idea and whenever there was time to spare. Mostly, though, our efforts were limited to one or two major reports a year.

How to turn data thought leadership into a growth channel, according to Semrush’s marketing lead

Share this story

Send the public story page.

Useful takeaways from this story.

For years, we ran data studies at Semrush the way most similar companies did: whenever someone had a good idea and whenever there was time to spare.

Mostly, though, our efforts were limited to one or two major reports a year.

Building the complete brief

The page is ready to read now. The fuller skim-friendly version will appear here automatically.

The useful part

For years, we ran data studies at Semrush the way most similar companies did: whenever someone had a good idea and whenever there was time to spare. Mostly, though, our efforts were limited to one or two major reports a year.

Keep reading in the app

Open the app view to save this story, compare related coverage, and continue from the same source.

Open in app