Thespinoff iconThespinoffSep 2, 2026 ~1 min source read

The many confusions and controversies of One NZ’s never-ending ad campaign

Alex Casey attempts to unravel the years-long, frequently frustrating family mystery that is One NZ's Let's Get Connected ad campaign. Here in Aotearoa, we adore a good long-running ad campaign, even when it means being haunted by the same faces for years, and sometimes decades.

The many confusions and controversies of One NZ’s never-ending ad campaign

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Alex Casey attempts to unravel the years-long, frequently frustrating family mystery that is One NZ's Let's Get Connected ad campaign.

Here in Aotearoa, we adore a good long-running ad campaign, even when it means being haunted by the same faces for years, and sometimes decades.

Sometimes, multi-year ad campaigns feel like they can outstay their welcome.

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The useful part

Alex Casey attempts to unravel the years-long, frequently frustrating family mystery that is One NZ's Let's Get Connected ad campaign. Here in Aotearoa, we adore a good long-running ad campaign, even when it means being haunted by the same faces for years, and sometimes decades. Sometimes, multi-year ad campaigns feel like they can outstay their welcome.

How it works

  • After soaking up some luxury terrestrial television time on holiday recently, I bore witness to the latest chapter in One NZ's Let's Get Connected campaign, which played roughly 450 times in a matter of hours.
  • "It's been on TV for about five years," I posited in our editorial meeting on Monday, my watery gaze downcast, skin as crepey as the famed Titanic meme.
  • Reader, the One NZ Let's Get Connected campaign launched just over two years ago.

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