More recently, Palmér took to LinkedIn again, calling out Ikea for appropriating Hem X, the company's platform for creative collaborations. No promotional pricing." Earlier this year, Petrus Palmér, the founder and CEO of Hem, wrote these words on LinkedIn about his decision to do away with all discounts.
No promotional pricing." Earlier this year, Petrus Palmér, the founder and CEO of Hem, wrote these words on LinkedIn about his decision to do away with all discounts.
This isn't the first time Hem's business model has changed course.
Palmér founded the cult-favorite Swedish brand—known for its collaborations with some of today's most cutting-edge designers—in 2014.
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No promotional pricing." Earlier this year, Petrus Palmér, the founder and CEO of Hem, wrote these words on LinkedIn about his decision to do away with all discounts. Palmér founded the cult-favorite Swedish brand—known for its collaborations with some of today's most cutting-edge designers—in 2014. It launched as primarily a direct-to-consumer brand, but that has since shifted.
This isn't the first time Hem's business model has changed course. This interview has been condensed and edited for clarity. In the spring, you decided to eliminate sales.
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