Observer iconObserverSep 2, 2026

Betches CEO Aleen Dreksler on Staying Ahead of the Internet

From Instagram and podcasts to Netflix specials and women's sports, Dreksler has spent 15 years making sure Betches evolves before its audience moves on.

Betches CEO Aleen Dreksler on Staying Ahead of the Internet

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From Instagram and podcasts to Netflix specials and women's sports, Dreksler has spent 15 years making sure Betches evolves before its audience moves on.

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From Instagram and podcasts to Netflix specials and women's sports, Dreksler has spent 15 years making sure Betches evolves before its audience moves on.

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