WildBrain to Premiere Strawberry Shortcake's Bake Shop on YouTube Oct. 16

# What's launching WildBrain will debut Strawberry Shortcake's Bake Shop on October 16. The premiere will appear on the brand's official YouTube channel within the WildBrain Network, with two episodes available at launch and the remainder of the 26-episode season rolled out across the next year.

# Format and creative approach The season contains 26 episodes, each about three minutes long. The series returns to the 1980s version of Strawberry Shortcake—bonnet, curly red hair, and her cat Custard—with a contemporary CG refresh. The setting is Berryville, where Strawberry runs a neighborhood bakery and lives in a strawberry-shaped home that contains a bakery downstairs and a snug apartment upstairs.

# Story and tone Episodes center on everyday moments around the bake shop. Strawberry bakes for friends, hosts garden parties, and welcomes her Berry Besties, who visit as helpers, customers, or for a quick snack. The show emphasizes small gestures and community-minded actions. WildBrain's Daisy Wall, vice president of content and the series' creative lead, describes Strawberry as showing that kindness is a courageous choice grounded in grit and determination and notes that sharing a cupcake can be a symbol of love and care.

# Music and target audience The season includes eight new songs. WildBrain is positioning the series for children ages 4–8 and for adults who enjoy light, joyful kids' programming.

# Production and company context WildBrain, the Toronto-based company behind properties such as Teletubbies, Yo Gabba Gabba!, and Inspector Gadget, owns the Strawberry Shortcake brand and produced the recent title Strawberry Shortcake: Berry in the Big City. The Bake Shop series continues WildBrain's stewardship of the IP and its strategy of releasing short-form children's programming on its YouTube network.

# What to expect at launch Expect two three-minute episodes available on October 16, plus promotional imagery of Berryville and the neighborhood around Strawberry's bakery that WildBrain has already shared. The rest of the season will be released episodically over the following year.

# Why it matters for viewers and buyers The series revives a familiar version of a legacy character for a new youth audience while keeping the property short-form and digital-first. Its focus on community, small acts of kindness, and music makes it an easy fit for parents seeking brief, family-friendly content and for platforms that prioritize short episodes and high-frequency release schedules.