CXM Direct: CRM Marketing Manager

The useful part

Armenia URL: http://cxmdirect.com Description CRM Marketing Manager Reporting to: CMO Location: Fully Remote Markets: 12 About the Role We are looking for a CRM Marketing Manager to own CXM's customer lifecycle marketing across 12 markets. You will use customer data, segmentation, automation, and personalised communications to improve activation, first-time deposits, retention, reactivation, and customer lifetime value.

How it works

• Key Objectives Build and launch at least 3 automated lifecycle journeys covering welcome/activation, retention, and reactivation within the first 6 months.
• Improve the current 9% lead-to-FTD conversion rate through targeted CRM activation campaigns.
• Support reducing churn to below 10% through structured retention and reactivation programmes.
• Maintain 99%+ deliverability and ensure all CRM activity meets applicable compliance requirements.
• Key Responsibilities Lifecycle & CRM Strategy Own customer journeys across onboarding, activation, conversion, retention, loyalty, VIP, churn prevention, and win-back.

What to take from it

Define triggers, audiences, journey logic, exclusions, frequency caps, and exit criteria.

Example or evidence

• Build and maintain localised CRM journeys across all 12 markets.

Details worth keeping

Coordinate email and push communications to create a consis...