Fastcompany iconFastcompanySep 4, 2026 ~1 min source read

26 cultural values companies get wrong

Values are a key ingredient in "what's it like to work here" that potential hires try to discover before signing on. It's also what causes current employees, clients, or customers to stay or leave.

26 cultural values companies get wrong

Share this story

Send the public story page.

Useful takeaways from this story.

Values are a key ingredient in "what's it like to work here" that potential hires try to discover before signing on.

It's also what causes current employees, clients, or customers to stay or leave.

Organizational culture is often defined by its values, or lack thereof.

Building the complete brief

The page is ready to read now. The fuller skim-friendly version will appear here automatically.

The useful part

Values are a key ingredient in "what's it like to work here" that potential hires try to discover before signing on. It's also what causes current employees, clients, or customers to stay or leave. We asked members of the Fast Company Impact Council what's a cultural value they think most companies get wrong.

How it works

  • EXCELLENCE AND EMPATHY Too many organizations treat excellence and empathy as competing priorities.
  • At the nonprofit I lead, we believe high performance is built on what we call "gracious professionalism." It's the idea that respect and kindness are not at odds...

Example or evidence

Details worth keeping

Organizational culture is often defined by its values, or lack thereof. Values often get defined in mission statements or corporate branding. Stating what they are doesn't always make them so.

Keep reading in the app

Open the app view to save this story, compare related coverage, and continue from the same source.

Open in app