This summer, David Chen, a Chinese national living in Japan, got an unexpected lesson in global industrial supply chains – delivered through a bag of potato chips. When popular Japanese snack brand Calbee replaced its signature colourful packaging with monochrome designs, Chen initially assumed it was a marketing gimmick.
This summer, David Chen, a Chinese national living in Japan, got an unexpected lesson in global industrial supply chains – delivered through a bag of potato chips.
When popular Japanese snack brand Calbee replaced its signature colourful packaging with monochrome designs, Chen initially assumed it was a marketing gimmick.
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This summer, David Chen, a Chinese national living in Japan, got an unexpected lesson in global industrial supply chains – delivered through a bag of potato chips. When popular Japanese snack brand Calbee replaced its signature colourful packaging with monochrome designs, Chen initially assumed it was a marketing gimmick.
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