Forbes iconForbesSep 4, 2026

Lululemon Faces A New Test As Customers Shift Their Spending

Lululemon's stock drop shows how shifting customer behavior can reset pricing power, margins and growth assumptions for even the strongest consumer brands.

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Lululemon's stock drop shows how shifting customer behavior can reset pricing power, margins and growth assumptions for even the strongest consumer brands.

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Lululemon's stock drop shows how shifting customer behavior can reset pricing power, margins and growth assumptions for even the strongest consumer brands.

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