Fastcompany iconFastcompanySep 5, 2026 ~1 min source read

What to expect at Apple’s iPhone 18 launch event on Wednesday

Apple's annual iPhone launch event will take place on Wednesday, September 9. It is a staple of the tech scene every year, but this year's iPhone event is arguably one of the most consequential for Apple in well over a decade.

What to expect at Apple’s iPhone 18 launch event on Wednesday

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Apple's annual iPhone launch event will take place on Wednesday, September 9.

It is a staple of the tech scene every year, but this year's iPhone event is arguably one of the most consequential for Apple in well over a decade.

The world's first foldable iPhone Despite being nearly 20 years old, the iPhone has had only two major designs throughout its history.

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Apple's annual iPhone launch event will take place on Wednesday, September 9. It is a staple of the tech scene every year, but this year's iPhone event is arguably one of the most consequential for Apple in well over a decade. The world's first foldable iPhone Despite being nearly 20 years old, the iPhone has had only two major designs throughout its history.

How it works

  • In 2017, Apple introduced the iPhone X, which eliminated the physical home button in favor of an all-screen design and Face ID.
  • Next week, the iPhone is expected to get its third and most radical redesign yet with the introduction of the so-called iPhone Ultra or iPhone Fold.
  • Unlike common compact-style flip and book-style fold Android phones, the first foldable iPhone is expected to adopt a passport-style design that will give it roughly a 4:3 aspect ratio when closed.
  • Given that Apple hasn't had a hit new product in years (hello <a href="https://www.fast...

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