Qualitymag iconQualitymagSep 6, 2026

Seeing Through the Noise: Using ESPPEETLE and TRIZ to Combat Misinformation

Anyone who has tried to correct a conspiracy theory with facts has likely met the "backfire effect": direct correction can harden the very belief it was meant to change.

Seeing Through the Noise: Using ESPPEETLE and TRIZ to Combat Misinformation

Share this story

Send the public story page.

Useful takeaways from this story.

Anyone who has tried to correct a conspiracy theory with facts has likely met the "backfire effect": direct correction can harden the very belief it was meant to change.

Building the complete brief

The page is ready to read now. The fuller skim-friendly version will appear here automatically.

The useful part

Anyone who has tried to correct a conspiracy theory with facts has likely met the "backfire effect": direct correction can harden the very belief it was meant to change.

Keep reading in the app

Open the app view to save this story, compare related coverage, and continue from the same source.

Open in app