Wholelottanothing iconWholelottanothingSep 6, 2026 ~1 min source read

Matt Haughey: ‘The Car Industry A/B Tested Selling a Car With and Without CarPlay and the Results Are Not Shocking’

It's a partnership between Honda and Chevrolet, where the Prologue is basically a Chevy Blazer EV with Honda badges, slight visual differences in the sheetmetal and interior, but all the underpinnings are straight up Chevy. Even though the keys say Honda on a Prologue, it's a General Motors key design with a Honda logo over it.

Matt Haughey: ‘The Car Industry A/B Tested Selling a Car With and Without CarPlay and the Results Are Not Shocking’

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It's a partnership between Honda and Chevrolet, where the Prologue is basically a Chevy Blazer EV with Honda badges, slight visual differences in the sheetmetal and interior, but all the underpinnings are...

Even though the keys say Honda on a Prologue, it's a General Motors key design with a Honda logo over it.

[...] For the years these cars were sold together, the Honda outsold the Blazer by 43%, 73%, and 166% in each time period.

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The useful part

It's a partnership between Honda and Chevrolet, where the Prologue is basically a Chevy Blazer EV with Honda badges, slight visual differences in the sheetmetal and interior, but all the underpinnings are straight up Chevy. Even though the keys say Honda on a Prologue, it's a General Motors key design with a Honda logo over it. [...] For the years these cars were sold together, the Honda outsold the Blazer by 43%, 73%, and 166% in each time period.

How it works

  • Today in 2026, people are buying a Honda Prologue over one and a half times more often than the Chevy Blazer EV the Prologue is based on.
  • It's reasonable to argue that Honda has a better brand and reputation than Chevrolet, and is just plain better at selling cars.

Details worth keeping

The trendline over the last three years is pretty stark.

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