Theguardian iconTheguardianSep 7, 2026

Designers should not fear being replaced by AI, industry leaders say

With design and film production companies and manufacturers all adopting AI at an accelerating pace, industry bodies said the technology would be used to enhance the work of designers rather than replace them.

Designers should not fear being replaced by AI, industry leaders say

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With design and film production companies and manufacturers all adopting AI at an accelerating pace, industry bodies said the technology would be used to enhance the work of designers rather than replace them.

Firms are more likely to use technology as 'the intern in the office' than as a replacement for skilled staff Professional designers should not feel "threatened" by the rapid growth of generative AI,...

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With design and film production companies and manufacturers all adopting AI at an accelerating pace, industry bodies said the technology would be used to enhance the work of designers rather than replace them. Firms are more likely to use technology as 'the intern in the office' than as a replacement for skilled staff Professional designers should not feel "threatened" by the rapid growth of generative AI, according to business leaders, despite fears over job losses in the sector.

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Firms are more likely to use technology as 'the intern in the office' than as a replacement for skilled staff Professional designers should not feel "threatened" by the rapid growth of generative AI, according to business leaders, despite fears over job losses in the sector.

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