A win-win for cinema, J&K: Chief Secretary
Addressing the gathering during the inaugural ceremony at Inox Srinagar, Chief Secretary Atal Dulloo said the festival offers a vital platform to restore the region's place in global entertainment. Kashmir (IFFJK) commenced here on Monday, marking a push by the government to revive the region's historic ties with the global film industry and position the Valley once again as a premier shooting destination.
