Boston Logan tests life-size hologram concierge ‘Amelia’ to assist travelers

# What happened Boston Logan International Airport has started a pilot of a life-size holographic concierge named Amelia. The Massachusetts Port Authority (Massport) placed nine self-contained units around the airport to help passengers find gates, restaurants, shops, lounges and baggage claim and to report real-time Transportation Security Administration (TSA) checkpoint wait times.

# How the system works Each unit is a Proto Hologram device that pairs a holographic display with a touchscreen and live airport maps. Travelers can speak to Amelia conversationally rather than navigating nested menus. The system can:

• Provide step-by-step directions and display 3-D maps.
• Generate QR codes so passengers can continue directions on their phones.
• Show real-time TSA checkpoint information.
• Connect callers to a live customer-service representative when a request cannot be resolved.

# Deployment and scale Massport and Proto Hologram worked with Holomedia AI to install the units. Nine units are currently in place, including at least one in Terminal A. Proto expects the installation to provide more than 150,000 passenger assists in the first 12 months. The system launched with information on roughly 400 points of interest and intends to add about 600 more.

# Accessibility and hours Amelia is available around the clock, which extends assistance beyond typical staffed information-desk hours. Accessibility features listed for the pilot include high-contrast displays, closed captioning, wheelchair-accessible positioning and maps designed to meet Web Content Accessibility Guidelines (WCAG).

# Why Massport is testing holographic wayfinding

# Operational aims and limits disclosed so far Massport framed the pilot as a supplement to existing passenger assistance, intended to support human staff and free them to focus on more complex customer-service tasks. Massport has not disclosed the pilot's planned duration, the evaluation criteria it will use, or any preliminary passenger-satisfaction data collected to date.

# Vendor context Proto Hologram supplies holographic systems across multiple sectors, including health care, education, retail, finance, sports and entertainment. Holomedia AI provides the concierge software used in the Boston deployment.

# What to watch next Look for Massport updates on pilot metrics such as interaction counts, language usage patterns, resolution rates before handoff to live agents, and passenger satisfaction. Any decision to expand or make the units permanent will likely follow analysis of those measures and operational impact on staffed services.