ISC-CX launches a customized mystery shopping program for Advantail at Nailloux Outlet Village

# What happened ISC-CX, a global specialist in customer-experience analytics and mystery shopping, announced a customized CX measurement program for Advantail at Nailloux Outlet Village in France. The initiative is framed to evaluate and improve the shopping and dining experience across the outlet's mix of retail and foodservice operators.

# Why it matters for the outlet

# How the program is designed ISC-CX developed a framework specifically adapted to outlet-village dynamics. The program will:

• Use mystery shopping audits to capture real customer journeys across stores and restaurants.
• Monitor service quality, staff engagement, and operational execution at multiple touchpoints.
• Combine those audits with CX data analysis and performance benchmarking to highlight strengths and areas for improvement.

The intended outcome is a clear, actionable view of customer experience across the destination rather than isolated assessments of single shops.

# What the measurements will cover The program is built to observe the actual interactions customers have throughout their visits. Measurement areas include:

• Frontline service behavior and staff engagement.
• Operational aspects such as queue handling or checkout execution.
• Consistency of brand experience across independent retailers and dining venues.
• Overall journey flow across adjacent touchpoints within the outlet village.

# What Advantail and ISC-CX say Reinhold Auer, Managing Director at ISC-CX, said the company aims to provide reliable customer-experience insights that help outlet destinations enhance service quality and create memorable shopping experiences. Virginie Verrouil, Retail Manager at Advantail, said Advantail is proud to partner on a program designed to ensure excellence in service and execution and to place customers at the heart of every interaction.

# How ISC-CX positions itself The announcement notes ISC-CX operates in over 120 countries and supports international brands such as Shell, McDonald's, Nespresso, and Lindt. The firm provides measurement, mystery shopping, and CX consulting services intended to improve customer satisfaction, operational efficiency, and brand loyalty.

# Practical implications for retailers and managers at Nailloux Retailers and foodservice operators in the outlet can expect structured feedback on how their service and operations perform within the broader destination context. Advantail will use the combined audit and benchmarking outputs to align performance standards across tenants and to guide customer-satisfaction strategies.

# Bottom line This program takes a destination-level approach to CX measurement, using mystery shopping plus analytics and benchmarking to produce actionable insights for Advantail at Nailloux Outlet Village. The focus is consistent service delivery and operational alignment across multiple independent brands in the same retail environment.