How Form solved the classic two-logo lockup problem for British Cycling and its sponsor, Lloyds
By building two brands into the typography upfront, creative director Alex Andlaw explains, the issue never arose in the first place.
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By building two brands into the typography upfront, creative director Alex Andlaw explains, the issue never arose in the first place.
It's a dilemma every designer who's ever worked on a sponsored eve...
Building the complete brief
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The useful part
By building two brands into the typography upfront, creative director Alex Andlaw explains, the issue never arose in the first place. It's a dilemma every designer who's ever worked on a sponsored eve...
How it works
- It's a dilemma every designer who's ever worked on a sponsored eve...
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