Theguardian iconTheguardianSep 9, 2026 ~1 min source read

Streaming from the cloud was meant to change games forever – what happened?

Once hailed as the future, even the likes of Google, Sony and Microsoft have struggled to make streaming games fun, fast or affordable • Don't get Pushing Buttons delivered to your inbox? Sign up here In August 2009, at the very first Gamescom expo, I sat in a small meeting room in Germany and played Mario Kart and World of Warcraft on a laptop, via technology that was then completely new: cloud gaming.

Streaming from the cloud was meant to change games forever – what happened?

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Once hailed as the future, even the likes of Google, Sony and Microsoft have struggled to make streaming games fun, fast or affordable • Don't get Pushing Buttons delivered to your inbox?

Sign up here In August 2009, at the very first Gamescom expo, I sat in a small meeting room in Germany and played Mario Kart and World of Warcraft on a laptop, via technology that was then completely new:...

(Here is an ancient video of that demonstration, featuring a very young Keza.) With a single click I could launch into any game, hosted on servers hundreds of miles away.

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Once hailed as the future, even the likes of Google, Sony and Microsoft have struggled to make streaming games fun, fast or affordable • Don't get Pushing Buttons delivered to your inbox? Sign up here In August 2009, at the very first Gamescom expo, I sat in a small meeting room in Germany and played Mario Kart and World of Warcraft on a laptop, via technology that was then completely new: cloud gaming. (Here is an ancient video of that demonstration, featuring a very young Keza.) With a single click I could launch into any game, hosted on servers hundreds of miles away.

How it works

  • Since then, plenty of companies have tried to be the first to truly crack game streaming, vying to be the Netflix of games.
  • OnLive, Gaikai's first competitor, launched in 2011 but shut down after less than a year, leaving Sony to acquire all its patents.
  • Google's Stadia cloud gaming service also imploded, launching in 2019 and shutting down three years later.

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