Krispy Kreme introduced a seasonal Apple Cider Original Glazed doughnut and a Fall & Football Dozen timed for the start of fall and the football season. The new apple cider doughnut blends apple cider–based dough with cinnamon, finished in Krispy Kreme's signature glaze.
The Fall & Football Dozen is a 12-piece lineup designed for tailgates and watch parties. Its composition:
- 4 Football Doughnuts: football-shaped, unglazed shell filled with white Kreme, dipped in chocolate icing and finished with white icing "laces."
- 3 Pumpkin Spice Cake Doughnuts: Original Glazed Old Fashioned cake doughnuts with pumpkin spice flavor.
- 2 Maple Cheesecake Doughnuts: unglazed shell filled with cheesecake Kreme, dipped in maple icing, topped with graham-flavored crunch and maple drizzle.
- 3 Original Glazed Doughnuts: Krispy Kreme's iconic Original Glazed items.
Alison Holder, Krispy Kreme's Chief Product and Brand Officer, framed the release around fall rituals such as apple cider and game day gatherings, noting the new options aim to give fans another way to celebrate whether at a tailgate or watching kickoff.
Both the Apple Cider Original Glazed doughnut and the Fall & Football Dozen are part of the brand's Autumn Seasonal Collection that began rolling out in August. The collection includes seasonal doughnuts and beverages inspired by typical fall flavors.
How to get them: check Krispy Kreme's shop locator to find participating locations. The company invites fans to share photos and posts using #KrispyKreme and tagging @krispykreme on social platforms.
Context and pattern: the Apple Cider launch follows other limited-time Original Glazed flavor drops earlier in the year, such as a blueberry-flavored Original Glazed offering in July and a coffee-flavored Original Glazed doughnut tied to National Coffee Day in late September. Krispy Kreme continues to use these seasonal flavor windows plus short-term promotional pricing to drive store visits and event-driven sales.
What to expect in-store: availability may vary by location. The promotional $5 dozen offer applies only at participating shops during the specified dates and requires the purchase of any dozen at regular price.
If you plan to buy for a group: the Fall & Football Dozen bundles a mix of filled, cake, and Original Glazed doughnuts intended for sharing, which can simplify orders for watch parties and gatherings.