Macworld iconMacworldSep 9, 2026 ~1 min source read

Apple just raised the price of every iPhone it sells

Macworld Apple announced its new high-end iPhones at its Surprise and Shine event on Wednesday. If you've been paying close attention, then one major announcement wasn't a surprise: the price increases.

Apple just raised the price of every iPhone it sells
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Macworld Apple announced its new high-end iPhones at its Surprise and Shine event on Wednesday.

The new iPhones that Apple introduced are more expensive than the models they replaced.

If you've been paying close attention, then one major announcement wasn't a surprise: the price increases.

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The useful part

Macworld Apple announced its new high-end iPhones at its Surprise and Shine event on Wednesday. If you've been paying close attention, then one major announcement wasn't a surprise: the price increases. The new iPhones that Apple introduced are more expensive than the models they replaced.

How it works

  • Back in June, Apple raised prices for Macs and iPads, but did not change iPhone prices.
  • The thought was that the company would wait until the new iPhone release to raise prices.

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