Identity MagSep 9, 2026 ~6 min source read

Al Ahram Beverages launches “Her Mark in Hospitality” to train 200 women for Egypt’s HORECA sector

ABC and Gozour Foundation add a women-only training track to the ABC Hospitality Academy offering accredited certification and employer connections, targeting 80% job placement for graduates.

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Partnership between Al Ahram Beverages Company (ABC) and Gozour Foundation aims for at least 80% employment through direct employer links.

The initiative connects to Egypt’s tourism growth: 6.1 million visitors in Jan–Apr 2026, 19 million in 2025, with a national target of 30 million by 2030.

# What happened Al Ahram Beverages Company (ABC) launched "Her Mark in Hospitality," a women-focused capability-building and employability track under its existing ABC Hospitality Academy. The program was developed in partnership with Gozour Foundation and marked by a signed cooperation protocol between ABC's managing director and Gozour's CEO.

# Who it targets and what it offers

# Employment pathway and performance goal Gozour Foundation set a performance standard: the project will link trainees with restaurants and hotels and aims to secure employment for at least 80% of participants by the program's end. ABC positions the track as part of a longer-term push to strengthen the hospitality talent pipeline and connect training to real jobs.

# Context: why this matters now Egypt's tourism sector has been growing: the Ministry of Tourism and Antiquities reported 6.1 million visitors in the first four months of 2026 and 19 million visitors in 2025. National targets include attracting 30 million tourists annually and expanding supply toward 300,000 hotel rooms by 2030. ABC frames the academy and the new women's track as responses to rising demand for skilled hospitality labor.

# Partners and leadership

# What this means for trainees and employers For trainees: vocational skills, accredited certification, practical job-preparation services and direct connections to employers. For employers: a pipeline of trained candidates across service and culinary roles, with supplementary food safety and soft-skills training.

# Short appraisal The track builds on ABC's existing academy to create a focused entry point for women into hospitality work. Its notable features are the accredited certification, defined employer linkages, and an explicit placement target (80%). Those three elements increase the likelihood trainees move into paid roles rather than only receiving training.

# Immediate next steps for interested parties Training will roll out in the launch phase for 200 participants in Greater Cairo. Employers in the HORECA sector who want candidates or to participate in placement partnerships should contact program leads at ABC or Gozour Foundation as listed in the launch announcement.