How organizations are using The 24:7 Dad: 12 Habits of Confident Fathers — practical examples from early adopters

# What this story reports Organizations that partner with the National Fatherhood Initiative (NFI) have begun using The 24:7 Dad: 12 Habits of Confident Fathers in a variety of practical ways. Within three months of the book's release more than 20 early adopters have placed copies directly into fathers' hands and integrated the book into events, training, and program supports.

Several partner organizations shared specific tactics that other programs can copy or adapt:

• Coshocton County Fatherhood Initiative (OH): included copies in "goodie" bags for 60 dads at a father-child outing, created a two-sided bookmark that (a) advertised a Father's Day event and the local program and (b) provided a QR code for book reviews, and partnered with the public library to run a drawing for five free copies in June.

• Allegheny Intermediate Unit (Pittsburgh, PA): distributed the book to 150 dads at a June fatherhood conference and led a group discussion about the book.

• Utah State University: shared copies with community leaders across the state, gave copies to more than 20 InsideOut Dad® facilitators for their professional development, assigned readings for weekly facilitator meetings, and gifted the book to InsideOut Dad graduates.

• Institute (CA): distributed copies at a community physical and mental health event attended by 24:7 Dad® graduates and families and gave copies to facilitators for personal and professional development.

# Practical ways your organization can use the book These are straightforward, low-cost uses recommended by NFI and demonstrated by partners:

• Self-paced resource: give the book to fathers who cannot attend programs so they can learn on their own schedule.

• Program complement: assign portions as homework for 24:7 Dad® or other parenting programs and use it to reinforce session topics.
• Graduation or event gift: give the book to graduates, attendees of summits, father-child outings, or Lunch and Learn events.
• Engagement tool: give copies to mothers to boost father involvement or to community leaders and staff as a professional development resource.

# Purchase and follow-up The publisher is offering bulk discounts of 25% or more starting at five copies. For bulk orders contact Victoria Heilmann at vfinley@wiley.com or call 317-572-3458. For questions about using the book, the article offers an invitation to email Christopher A. Brown at cbrown@fatherhood.org to schedule a call.

# Why these uses matter for programs

# Bottom line If you work in fatherhood programming or related community services, the book can be a flexible, low-cost resource for participant engagement, facilitator development, and event follow-up. Early adopters have tested simple tactics—bookmarks, giveaways, conference distributions, and assigned readings—that can be replicated with minimal effort.