Businessinsider iconBusinessinsiderSep 10, 2026

Gen Z real estate influencers are selling homes on TikTok one joke at a time

Gen Z real estate agents know that glossy listing videos aren't enough to win over potential clients.

Gen Z real estate influencers are selling homes on TikTok one joke at a time

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Gen Z real estate agents know that glossy listing videos aren't enough to win over potential clients.

Gen Z real estate agents know that glossy listing videos aren't enough to win over potential clients. Why not make a funny TikTok video instead?

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Gen Z real estate agents know that glossy listing videos aren't enough to win over potential clients.

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