Fastcompany iconFastcompanySep 10, 2026 ~1 min source read

Why your boss tunes you out

One of my clients came to me with a high-stakes pitch to request a budget and head count for her team. She had built a beautiful and thorough deck with revenue charts, growth graphs, staffing history, and supporting data.

Why your boss tunes you out

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One of my clients came to me with a high-stakes pitch to request a budget and head count for her team.

She had built a beautiful and thorough deck with revenue charts, growth graphs, staffing history, and supporting data.

You might have only 15 or 20 minutes to change hearts and minds.

Building the complete brief

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The useful part

One of my clients came to me with a high-stakes pitch to request a budget and head count for her team. She had built a beautiful and thorough deck with revenue charts, growth graphs, staffing history, and supporting data. Buried somewhere behind all the data and charts was the one thing she actually wanted: additional money for technology and head count to grow her team.

How it works

  • A key shift leaders must make as they advance at work and present to higher level audiences is to tighten and elevate their message.
  • Research actually shows that an over-supply of data can weaken the very argument you are trying to make.
  • "Considering I had to go to the very end of my deck to get to what I'm actually asking for, probably not," she responded.
  • It is why I am still tempted to overprepare when I present to executive teams.

Example or evidence

  • You might have only 15 or 20 minutes to change hearts and minds.

Details worth keeping

So I asked her if the presentation was clear and compelling to her leader. For instance, when London Business School rese...

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