# What Emirates is showing at ATM 2026
Emirates will bring its new electrically powered Premium Economy seat to the Arabian Travel Market (ATM) 2026 in Dubai. The seat debuts on the airline's incoming Airbus A350 aircraft and includes a full-height adjustable privacy divider placed between every Premium Economy seat. Emirates describes this divider as an industry first for Premium Economy cabins.
# What the seat offers
The new Premium Economy seat combines privacy with upgraded hardware and passenger services:
- Full-height adjustable privacy screen positioned between seats.
- Motorised preset positions for lounge and meal seating.
- U-Dream leather headrest introduced across cabin products.
- Wireless charging and USB-C power ports.
- 13.3-inch 4K HDR inflight entertainment screen.
Emirates pairs the seat with dining and amenity touches used across its premium products, including welcome drinks, amenity kits, and service items presented on Royal Doulton China and an expanded specialty beverage list.
# ATM exhibition and wider product showcase
Emirates' stand at ATM will present the new A350 Premium Economy seat alongside several of the airline's signature onboard products. Visitors can see or experience:
- A380 Shower Spa and A380 Onboard Lounge.
- Boeing 777 Game Changer First Class suite.
- A350 Business Class seat and A350 Economy Class seats with the U-Dream headrest.
# Sustainability, philanthropy and retail at the stand
A dedicated section of the stand will highlight Emirates' community and sustainability initiatives. Exhibits will include examples of sustainable vertical farming with Bustanica, projects supported by the Emirates Airline Foundation, and wildlife conservation projects in locations such as Australia's Wolgan Valley and the Dubai Desert Conservation Reserve. Emirates SkyCargo's wildlife protection initiatives will also be represented.
Store at the stand will offer travel accessories, limited-edition merchandise, and collectible aircraft models in 1:200 scale. The store's product highlights include:
- Colour-coded boxed replica aircraft across models and special liveries (A380, A350, 777 and special tailfins).
- Emirates Signature Series: authenticated signed sports jerseys presented with certificates and security holograms (proceeds support the Emirates Airline Foundation).
# Practical details for visitors
- Event: Arabian Travel Market 2026, Dubai.
- Dates: 14–17 September 2026.
- Emirates location: Sheikh Saeed Hall at ATM.
If you plan to visit, the Emirates stand will allow hands-on viewing of the new seat and related products, meeting spaces for business discussions, and on-site retail options including new collectibles and the Aircrafted by Emirates range.