“Most people hate our best-selling guitars right out of the gate”: We’re in a golden era for new body shapes, but they still split opinion – we speak to the brands risking it all i...

So why are more and more manufacturers turning their backs on tradition to boldly go where no-one has gone before?

The most established guitar body shapes are all over 70 years old.

The most established guitar body shapes are all over 70 years old. So why are more and more manufacturers turning their backs on tradition to boldly go where no-one has gone before?