An idea kept coming back in most branding projects I worked on in the past years: what if we embedded data in the logo? Data that meant something for the client, that would shape the logo and create something unique.
An idea kept coming back in most branding projects I worked on in the past years: what if we embedded data in the logo?
Data that meant something for the client, that would shape the logo and create something unique.
Real data, not symbols of information but information itself.
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An idea kept coming back in most branding projects I worked on in the past years: what if we embedded data in the logo? Data that meant something for the client, that would shape the logo and create something unique. This idea came back again earlier this year and I knew I had to look deeper.
Mercedes' three-pointed stars symbolizes motorization on land, on water, and in the air. Wyman explains that his M logo is heavily inspired by the path of the first metro lines. One could almost use the logo to navigate the early metro system, but while that might have been true at some point, the system expanded a lot and the logo never changed.
Logo is simple: it's the main mark for a brand. So no illustration, branded visuals or patterns. So I found two questions that helped me make the distinction.
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