MGM China Opens 298-Room MGM Shenzhen Prince Bay in Shekou

# What opened and where MGM China opened MGM Shenzhen Prince Bay on September 10 in the Prince Bay area of Shekou, Nanshan District, Shenzhen. The property has 298 guestrooms and suites, all with ocean views and floor-to-ceiling windows overlooking the bay. It sits near the Shekou Cruise Home Port, a maritime gateway connecting Shenzhen to cities in the Greater Bay Area and international destinations.

# Ownership and operations The hotel is owned by Yunnan Xiangfeng Industrial Group and operates under the MGM brand. MGM Hospitality Group (Asia Pacific), a wholly owned hotel-management subsidiary of MGM China, developed and will run the property.

# Why MGM opened here MGM positions the Shenzhen opening as an expansion of its mainland hospitality network and a way to strengthen tourism links within the Greater Bay Area (GBA). MGM China Chairperson Pansy Ho described the project as reflecting the company's continued commitment to the mainland market and framed the hotel as a waterfront lifestyle destination intended to connect people, culture and lifestyle.

# Design and facilities

• 298 ocean-view guestrooms and suites with floor-to-ceiling windows
• Five dining venues: Yu Hoi Heen (Chinese), MEET PLUS (Yunnan-Guizhou-Sichuan), Festival All-Day Dining, The PURPLE Rooftop Sky Bar, and a Lobby Lounge

• Fitness center and a heated swimming pool overlooking the harbor
• Architectural elements such as a lobby water installation, a sky-level art installation, and a cantilevered tower crown intended to evoke a cruise deck

# Network effects and strategy MGM Hospitality Group President Zhou Feng said the company has a mainland hotel membership base of 1.6 million customers built over 19 years, skewing toward guests born in the 1980s and 1990s. MGM sees the mainland hotel network as a tool to attract younger cultural-tourism visitors to Macau and to promote Macau's cultural and arts offerings across the Greater Bay Area. MGM Resorts International's global distribution is referenced as a potential contributor to international visitor growth.

# Recent corporate moves Earlier in the year, on June 30, MGM China acquired MGM Asia Pacific Limited (previously Diaoyutai MGM Hospitality) for $20 million in cash and consolidated the business into MGM China. At the time of acquisition the platform had eight operating hotels and more than a dozen active projects. Reported 2025 revenue for the platform was RMB80.6 million with a net loss of RMB7.7 million.

# Launch event

# Immediate implications The new property gives MGM a visible presence at a maritime gateway in the GBA and expands its branded-hotel count in the region to three. The combination of waterfront positioning, event space and dining options targets both leisure and MICE demand in Shenzhen and the broader GBA.