Why Your Logo Should Work in One Color
The moment your brand appears in black and white, on a receipt, a fax, a watermarked document, a one-color imprint, that carefully designed mark becomes an unrecognizable shape.
Useful takeaways from this story.
The moment your brand appears in black and white, on a receipt, a fax, a watermarked document, a one-color imprint, that carefully designed mark becomes an unrecognizable shape.
A logo that depends on color to be recognizable is not a logo.
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The useful part
The moment your brand appears in black and white, on a receipt, a fax, a watermarked document, a one-color imprint, that carefully designed mark becomes an unrecognizable shape. A logo that depends on color to be recognizable is not a logo.
Details worth keeping
A logo that depends on color to be recognizable is not a logo.
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