deadmau5 signs with Independent Artist Group for worldwide, cross-media representation
Joel “deadmau5” Zimmerman has partnered with IAG to centralize development of his music, film, TV, gaming, technology and IP efforts under one global team.
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IAG will represent deadmau5 worldwide across music, film, television, gaming, technology and intellectual property.
The deal covers existing ventures such as Coffee Run, Oberhasli Games, and Auto/Pilot, and aims to develop new film, TV and IP opportunities.
deadmau5 has an active creative slate in 2026 — a No. 1 US Dance Radio single, a 25-year tour, multiple projects and a substantial social footprint.
# What happened
deadmau5 (Joel Zimmerman) has signed with Independent Artist Group (IAG) for worldwide representation across music, film, television, gaming, technology and intellectual property. IAG will act as a central team to develop and scale his projects across those areas.
# Why this matters
Zimmerman's career already spans multiple commercial and creative ventures beyond traditional DJ work. Consolidating representation with a single global partner gives his team a single point of contact to coordinate content, technology and IP initiatives that often overlap — for example, live-performance software, a video game company and a digital interview series.
# What IAG will handle
- Music: ongoing releases, touring and label activity connected to mau5trap.
- Content: development of film and television projects and expansion of the Coffee Run digital series.
- Gaming and tech: support for Oberhasli Games and Auto/Pilot (live-performance software).
- Intellectual property: broader packaging and licensing opportunities for deadmau5's catalogue and brand assets.
# Where deadmau5 stands now
# What sources said
Jim Osborne, CEO of IAG, called deadmau5 "one of the most singular creative forces in modern entertainment" and framed the partnership as building the next chapter of Zimmerman's projects. Kyle Loftus, IAG President, described deadmau5 as an innovator shaping live performance, dance music and interactive entertainment. Zimmerman said the move felt like a natural next step, noting he's built many things and wants to build more, and that IAG understands how his various ventures fit together.
# Immediate implications
For deadmau5: a streamlined, global team to pursue cross-platform projects and monetize IP consistently. For IAG: a marquee artist whose portfolio includes music, tech products and gaming, offering multiple commercial pathways. For partners or collaborators: a clearer entry point to propose projects tied to wardrobe, content, gaming or technology integrations.
# Bottom line
The deal is aimed at coordinating and expanding deadmau5's work beyond records and shows into film, television, gaming and broader IP exploitation. It formalizes representation around a portfolio that already includes digital content, software, a game studio and a global touring operation.
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