Ekathimerini iconEkathimeriniSep 11, 2026

Red carpets, reels and racing: athletics leans into the creator era

In modern athletics, social media is no longer just a way to connect with fans. Athletes and independent content creators have ‌become an increasingly important part of how the sport promotes itself and reaches new audiences.

Red carpets, reels and racing: athletics leans into the creator era

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In modern athletics, social media is no longer just a way to connect with fans.

Athletes and independent content creators have ‌become an increasingly important part of how the sport promotes itself and reaches new audiences.

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In modern athletics, social media is no longer just a way to connect with fans. Athletes and independent content creators have ‌become an increasingly important part of how the sport promotes itself and reaches new audiences.

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