Forrester iconForresterSep 11, 2026

Private AI Will Beat Public AI For B2B Marketing Use Cases

When it comes to AI, B2B marketing leaders often focus on chatbots, prompts, content creation and agentic use cases, and model selection. Those topics are understandably relevant and where most of my AI client conversations begin.

Private AI Will Beat Public AI For B2B Marketing Use Cases

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When it comes to AI, B2B marketing leaders often focus on chatbots, prompts, content creation and agentic use cases, and model selection.

Those topics are understandably relevant and where most of my AI client conversations begin.

Since Everyone Has Access To Increasingly Capable AI, Where Is Your Differentiation?

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When it comes to AI, B2B marketing leaders often focus on chatbots, prompts, content creation and agentic use cases, and model selection. Those topics are understandably relevant and where most of my AI client conversations begin. Since Everyone Has Access To Increasingly Capable AI,.

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Since Everyone Has Access To Increasingly Capable AI,.

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