Forrester iconForresterSep 11, 2026

How Leading Organizations Are Rethinking B2B Event Strategy

Budgets remain constrained, audience expectations continue to rise, and CMOs want clearer evidence that events contribute to business impact — yet not all event programs respond in the same way. Our analysis of Forrester's Q1 2026 State Of B2B Events Survey reveals that the highest-performing organizations set […]

How Leading Organizations Are Rethinking B2B Event Strategy

Share this story

Send the public story page.

Useful takeaways from this story.

Budgets remain constrained, audience expectations continue to rise, and CMOs want clearer evidence that events contribute to business impact — yet not all event programs respond in the same way.

Our analysis of Forrester's Q1 2026 State Of B2B Events Survey reveals that the highest-performing organizations set […]

B2B event teams are operating under increasing pressure.

Building the complete brief

The page is ready to read now. The fuller skim-friendly version will appear here automatically.

The useful part

Budgets remain constrained, audience expectations continue to rise, and CMOs want clearer evidence that events contribute to business impact — yet not all event programs respond in the same way. Our analysis of Forrester's Q1 2026 State Of B2B Events Survey reveals that the highest-performing organizations set […] B2B event teams are operating under increasing pressure.

Details worth keeping

B2B event teams are operating under increasing pressure.

Keep reading in the app

Open the app view to save this story, compare related coverage, and continue from the same source.

Open in app