Newcastle Agrees Multi-Million-Pound Deal With Coca-Cola as Commercial Drive Continues

The useful part

Newcastle will announce a new multi-million-pound partnership with Coca-Cola this week, bringing one of the world's biggest drinks brands into the club's expanding commercial portfolio. Coca-Cola will replace Sela as the sponsor of the St James' STACK fan zone as part of the agreement. "Newcastle will confirm a new multi-million-pound partnership with Coca-Cola this week," Hope reported.

How it works

• The agreement represents another commercial move negotiated under CEO David Hopkinson, who has made increasing Newcastle's revenues a key part of his work since arriving at St.
• What do you make of Newcastle's new Coca-Cola partnership, and how important is commercial growth to the club's ambitions?
• Hope also revealed that the club has signed a new multi-year agreement extending its existing partnership with betting and entertainment brand BetMGM.
• The precise financial values and lengths of the agreements were not disclosed in Hope's report, beyond the Coca-Cola partnership being described as a multi-million-pound deal.
• Hope reported that further partnership announcements are expected over the coming months, suggesting Hopkinson and Newcastle's commercial operation still have additional agreements in the pipeline.

What to take from it

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Details worth keeping

It will not be the only partnership Newcastle has secured. Newcastle United Team News Most Popular Newcastle's Amar Dedic Return Timeline Emerges After Hamstring Setback Newcastle Gets Major Anthony Elanga Injury Boost After Latest Update Seven Minutes Was All Newcastle Needed to Answer Their Critics Three Weeks Without Newcastle. iOS Android Advertiser Content From This is the title for the native ad More in Newcastle United Team News Sep 20 Newcastle to Visit Everton in Carabao Cup's Fourth Round Sep 19 Newcastle Gets Dan Burn Update Before Hull Game Sep 19 Sweden Decision Paints Worst Scenario for Newcastle's Anthony Elanga Injury Sep 19 Newcastle vs.

Related coverage

• Sbnation: Newcastle United continues to expand its commercial operation as PIF looks to significantly increase revenue at St James' Park.
• Nufcblog: Newcastle United's commercial team have been busy since David Hopkinson's arrival as the club's CEO.
• Chroniclelive: Newcastle's new front of shirt sponsors have been keen to be visible in the city and around the stadium across the last couple of weeks
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