Hardee’s rolls out S’mores and Bacon Beast menus for fall

# What Hardee's launched Hardee's announced two limited-time menu platforms timed for the fall season: S'mores and Bacon Beast. The S'mores lineup focuses on dessert-style drinks and handhelds that combine toasted marshmallow, chocolate and graham flavors. The Bacon Beast platform brings heavier bacon builds across breakfast, burgers and chicken sandwiches. The chain also reintroduced its Cinnamon 'N' Raisin Biscuit.

# S'mores details The S'mores offerings are designed to evoke traditional campfire flavors in fast-food formats. The items named in the announcement are:

• An iced coffee made with toasted marshmallow and chocolate syrups.
• An ice cream shake topped with graham cracker and chocolate sprinkles.
• A fried pie filled with graham crumble, marshmallow cream and chocolate filling.

Sarah Breymaier, Hardee's vice president of brand marketing, said the platform aims to bridge summer and fall by keeping warm, nostalgic summer moments alive while offering seasonal comfort.

# Bacon Beast menu items and dayparts Hardee's pushed bacon as the central ingredient across multiple dayparts with clear portioning called out in the release:

• Super Bacon Biscuit: a breakfast biscuit with three slices of cherrywood-smoked bacon.
• Bacon Beast Homestyle Breakfast Burrito: includes four slices of bacon.
• Bacon Beast burger: pairs an Angus beef patty with four slices of bacon.
• Bacon Beast Chicken Sandwich: features hand-breaded chicken, four slices of bacon, tomato and lettuce.

As part of the rollout, Hardee's offered a limited-time promotion giving new My Rewards members a free Bacon Beast burger after signing up.

Hardee's also brought back its Cinnamon 'N' Raisin Biscuit as part of the seasonal changes. The announcement frames this item as a comfort option that fits the seasonal transition.

# How the platforms are positioned Hardee's framed the two platforms as complementary: the S'mores items aim for nostalgic, dessert-forward draws while Bacon Beast pursues indulgent, savory builds that span morning through dinner. The inclusion of a rewards signup offer targets short-term trial and loyalty program growth.

# What's concrete for customers

• Expect sweet, marshmallow-forward beverages and a fried pie carrying graham and chocolate elements.
• Bacon-forward sandwiches and breakfast items list explicit bacon counts (three or four slices) so customers know portioning.
• Biscuit is back for customers who prefer a sweeter biscuit option.
• New My Rewards sign-ups can claim a free Bacon Beast burger for a limited time.

# Bottom line Hardee's fall push mixes a dessert nostalgia play with a heavy-bacon value play, combining limited-time treats and savory menu expansions to drive visits across dayparts.